Privacy Policy – Ultimate SMS

Effective Date: 10-08-25

Last Updated: 10-08-25

Ultimate SMS (“we,” “our,” “us”) provides a cloud-based messaging platform to help businesses communicate with their customers via SMS, MMS, and other channels. We are committed to protecting the privacy of our users and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and relevant telecommunications and anti-spam regulations.

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

a. Account & Billing Information

Name, email address, phone number, company name, billing address, and payment details.

b. Messaging Data

SMS/MMS content, recipient phone numbers, delivery reports, and timestamps. Contact lists you upload to send messages.

c. Technical & Usage Data

IP addresses, browser type, operating system, access logs, and usage metrics.

d. Consent & Compliance Data

Opt-in/opt-out preferences of message recipients, including unsubscribe requests, as required by law and carrier policies.

2. Legal Basis for Processing (GDPR)

  • Contractual necessity – to provide you with the Services you requested.
  • Legitimate interests – to improve our platform, prevent fraud, and ensure security.
  • Consent – for marketing communications where required.
  • Legal obligation – to comply with applicable laws.

3. How We Use Your Information

  • Deliver SMS/MMS messages and process delivery reports.
  • Operate, maintain, and improve our Services.
  • Process payments and manage subscriptions.
  • Provide customer support and account management.
  • Ensure compliance with anti-spam, carrier, and telecommunications regulations.
  • Detect, prevent, and address fraud or security issues.
  • Send important updates, security alerts, and service notifications.

4. How We Share Your Information

  • SMS Gateway Providers – to route and deliver your messages.
  • Payment Processors – to process transactions securely.
  • Cloud Hosting & Security Providers – to store and protect your data.
  • Regulatory Bodies – if required by law or lawful request.
  • Business Partners – only with your consent or during a business acquisition/merger.

We do not sell personal data to third parties.

5. Data Retention

Message content and logs are stored only as long as necessary for operational, billing, or compliance purposes, and then securely deleted. Account and billing data are retained for legal and tax obligations. You may request deletion of your account and associated data (subject to legal requirements).

6. Data Security

We implement industry-standard security measures including encryption, firewalls, access controls, and secure data storage. While we take reasonable steps to protect your information, no method of transmission or storage is completely secure.

7. Your Rights

  • Access, correct, or delete your personal data.
  • Request data portability.
  • Restrict or object to processing.
  • Opt out of marketing communications.
  • For California residents (CCPA): request disclosure of collected personal information, request deletion, and opt out of data sales (we do not sell data).

Requests can be submitted to: akasham67@gmail.com

8. SMS & Messaging Compliance

  • You are responsible for obtaining proper consent before sending messages.
  • We automatically process STOP/UNSUBSCRIBE keywords.
  • You must comply with all laws (TCPA, CAN-SPAM, GDPR) and carrier rules.
  • Sending unsolicited or unlawful messages may result in suspension or termination.

9. International Data Transfers

If you are located outside your country, your data may be transferred to other jurisdictions that may not have the same data protection laws. We use GDPR-compliant safeguards (e.g., Standard Contractual Clauses).

10. Cookies & Tracking Technologies

We use cookies to authenticate users, store preferences, and analyze site usage. You can manage cookies through your browser settings.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updated versions will be posted with a revised “Last Updated” date.

12. Contact Us

Email: akasham67@gmail.com

Address: House no: 42, Block - J, Road No - 12, 3 South, Dhaka 1219

Data Protection Officer (if applicable): Codeglen & Email: akasham67@gmail.com